[SniperSB23]

Originally Posted by blackthroatedwind

The very notion that promoting riders will revitalize the game is borderline insane. Don't get me wrong, I understand the riders have a certain amount of popularity, but they are simply not what either draws fans to the game or increases ( most importantly ) handle. If the game has stars it is most certainly the horses. But, even publicizing them isn't necessarily the way to increase the health of the game. I suppose that one could argue that at least jockeys stay around, and the supposed stars of our game are fleeting at best, but the simple fact is the people interested in racing because of either specific horses or riders do very little, at best, to aid the health of the game. Simply put, racing is driven by wagering, and really very little else. Sure it is wonderful to see enthusiast crowds at Saratoga and Del Mar, but unless they are wagering they do very little to add to the health of the game, except for appearance sake only.

Once again, the answer is to educate, and to do it intelligently. I would bet my last dollar that our Siros Seminars have added more revenue to the game than any interview with Edgar Prado or Jerry Bailey ever did.

Agree with most of what you are saying but I think you are underrating the potential those enthusiast crowds can have. Give them a reason to follow the sport on days they aren't at the track and for many of them the wagering will continue to increase. Then things like your Siro's Seminar and the Youbet show become important catalysts to increase their wagering. By no means am I saying the jockeys are what is going to give them a reason to follow the sport. All I was saying is that there is absolutely no way of promoting the jockeys when they are wearing a different costume every race making it difficult for the common fan to differentiate between them. So as long as that is the case any efforts to promote the jockeys are a waste of time and resources.