OMG, I love some of this. (Outstanding, Outrageous, Playfully---all terms attributed to my hero Andy)
This is the company press release from Youbet about this promotion.
WOODLAND HILLS, Calif., Apr 06, 2007 (BUSINESS WIRE) -- Youbet.com, Inc. (NASDAQ: UBET) takes its first step into original programming today when Play to Win debuts at the company's website at noon eastern time. The new 30-minute horse race handicapping series, which is being presented by the Daily Racing Form (DRF), will be hosted by betting expert Andy Serling and features top DRF handicapper Dan Illman.
Play to Win offers "Pro's Picks" on top races for the coming week and launches in time for Youbet subscribers to get insights and betting scoops as the racing world trains its sights on the 2007 season. Produced by Bruen Productions, a Youbet subsidiary, the show can be seen live every Friday. Replays and podcasts of the shows will be available online right after air.
"Serling is outstanding and outrageous in his first series effort," said Youbet marketing VP Tom Levenick. "And we're enabling those behaviors with program segments that let Andy and his guests delve into serious handicapping...and pursue the secrets of the game through regular program features like 'Hidden Horse' and 'Out-of-the-Box.' Both segments will let Serling playfully vent on horses and races that he thinks viewers ought to keep an eye on."
Levenick said that the show eventually will take full advantage of online broadcasting techniques to create a highly interactive viewer experience. "From the onset, viewers will be able to view the show and watch live races at the same time," he said. "As the audience develops, we expect to introduce features that let viewers chat with the experts online or on the phone."
In addition to fan interest, the show is expected to appeal to Youbet's track partners. Levenick said that the program will have advertising slots that tracks can buy to promote content with video displays. In addition, some of Play to Win's editorial content will be developed in conjunction with track co-promotion agreements.
"We appeal to a young audience," said Youbet CEO Charles F. Champion. "And Play to Win is another example of how we hope to increase loyalty to our brand by using today's broadcast technology to enhance the online experience of our customers. The new generation of bettors wants information that comes in highly animated, highly visual formats...and that is the demand we are seeking to satisfy with this series."
Play to Win is scheduled air each Friday from now through the running of the 2007 Breeders Cup races next October.
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