The local harness track here has a weekly hold 'em tournament for members of its players club during the spring. Since there is no fee to play, it's not legally considered "gambling." I think the winner of each individual tournament gets a prize, and the highest finishers of all the tournaments play in one final tournament. The grand prize for the overall winner is a spot in the World Series of Poker.

It's a pretty popular promotion, and I can see people coming to the track who might not otherwise have an interest in horse racing. It's an interesting way to get them through the door and hopefully to the mutuel windows.