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Originally Posted by timmgirvan
Whats an extra million viewers to a football telecast? Doesn't seem worth the trouble.
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A million extra viewers, maybe not. But I read they hope to have an additional 60 Million viewers world-wide tune in to this game.
http://news.bbc.co.uk/sport2/hi/othe...ll/6248825.stm
(3rd paragraph from bottom)