I agree with you Seattle, but for a different reason.
Becks has the Sex Appeal, the bending kicks, the charisma, bla bla bla to make the LA Galaxy a lot of money... but it's gonna wear off quick. The huge misconception about the guy, is that he's a world-class scoring machine. In the bedroom, he totally is! But not on the soccer field.
He scores mostly on those bending penalty kicks, but not normally. If they wanted to bring a guy in who could "wow" the crowd and score a bunch, they shoulda made a push for Ronaldo. He much more fits the bill in that sense.
But at first, Becks will be a cash cow. But only because the age 15-30 demographic of females will be obsessing over him. When he only scores a handful of times, he'll be considered a "bust" and the fanfare will wear off.
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