So I take it the relationship with Churchill and Betfair isn't overly friendly.
I know it's silly of me to assume that Churchill is using an angle here but if they were competent enough to do so one would believe that they are looking into their own horse racing channel. Whether independent or in partnership with say...NBC Sports who has extra channels on satellite providers and some cable outlets specifically for premier league.
They should look into it, if not. And give me an advisors fee or $3.00 elite special club rebate.