You have got to be kidding me with this one Oracle. NASCAR threw money at marketing. Investing in the marketing of the sport is vastly different from throwing money at the purse structure. If you took just the PURSE money and not the AWARD money in a race you will see a HUGE difference. A driver who finishes 1st in a race would only get about $65k-$75k (based on the purse). The rest of the money comes from the bonus program and 25% from TV revenue. If you look at the history of the PURSE money only in NASCAR you will find that NASCAR has actually decreased the dollars they contribute to the PURSE money. The money the drivers make in PURSES is nothing. They make the majority of the money from sponsors and the bonus program NOT THE PURSE MONEY.