America's Best Racing
 

http://www.americasbestracing.net/en...s-should-know/

Tastemakers?


Does the Jockey Club entirely fund America's Best Racing?

Half of the crap they put out seems to be aimed at heiresses, trust fund babies, or pretentious doucebags who like to pretend they're millionaires.

Even Patrick Cummings probably thinks that some of this stuff is too snobby and pretentious.

This is stuff that they think will appeal to potential racing fans that are my age? Of all the stuff I've seen on that site, certainly nothing they do is going to create one new bettor. And I'm very dubious they're creating any semi-serious racing fans.

Please read this insightful piece from her:



http://www.americasbestracing.net/en...l-restaurants/

Yes, and order a nice $3,000 bottle of champagne as you sit around with your table discussing how pretty those colorful silks and horses are -- and how much better off the sport would be if people didn't handicap and didn't take betting so seriously.

She (and her editor) may benefit from a grammar and proper usage course.

"Inquire with people who live in the area to find the most unique places to eat."


Really? A one-sentence blog that comes across like a 5th grader trying to sound "book smart"?

Pro Tip, Hillary:
You inquire of someone.

You inquire about something.

I don't know exactly how you would inquire with anyone or anything.

:tro:

Yes.. tastemakers.. look at the buzz this video has generated in the past three days.. https://www.youtube.com/watch?v=bUMd8Q0_6i8

If you're an adult that enjoys reading "Highlights" magazine ... America's Best Racing is for you...

Lighten up man, the Jockey Club is probably only paying her $3,500 a blog post.



The image problem the Jockey Club believes that racing has:


And so, the response is to apparently show young people -- hey look, this sport is really cool because pretty, rich, young people love it!

I'd love to see the budget for ABR. Although I know you can't accurately measure an ROI on this type of marketing, I feel confident that it's close to zero.

Getting rich, hot, young kids out to the tracks should be left to the local marketing efforts by each track. Churchill's Downs After Dark is a perfect example. They will come for the party.

But most of the marketing to the "unchurched" as it were, should be aimed at 45-55 year old soon-to-be empty nesters, who live in legal ADW states and now have disposable income.

so glad you posted this, so i could find helpful gems like this:

'Sometimes the best restaurants are “hidden treasures.” Inquire with people who live in the area to find the most unique places to eat. Avoid restaurants that you know you can find at home.'

so, omg, i would never have thought to do that. thanks so much!


:zz:

From the bio:

I don't think it was Hillary paying for that horse.

I look forward to the follow-up, aimed at the non-trust fund crowd: "Where to buy the best torches and pitchforks for when the revolution comes. Be sure to ask the locals, rather than just going to the same hardware stores you can find at home!"

I just- I can't. I will hold tight the memory from the train out to Belmont Saturday of watching my friend earnestly explaining to our racetrack newbie how to read a racing form. Seeing as how my friend hadn't been to a track before I took her a few years ago, it was pretty neat.

I thought this was going to be an article about EVD, silly me.;)

Not to mention that most grammar police would say that "most unique" is incorrect, too.

--Dunbar

I'd introduce myself and compliment her for going to the races with her grandfather.


Mueuehehheehe

Title: "The Most Fascinating Tastemakers Racing Fans Needs to Know"

Faulty subject-verb agreement in the title... are these writers bereft of grammar/editing proficiency?

And seriously, ABR spends time producing a fluff piece on wristwatches?

"Highlights" magazine does better work than this.

Yes. "Unique" is already a superlative, indicating something sui generis, "the only one of its kind."