New DRF logo
 

Beginning today, the depiction of horse, rider, and trainer (presumably a trainer) in the center of the iconic Daily Racing Form logo has been replaced by a running horse.

The old logo looks like it could be Seabiscuit, Red Pollard, and Tom Smith. The new one looks like Zenyatta flying down the stretch. And that's the point. A new century and new technologies deserve a new mascot.

http://www.drf.com/news/article/112218.html

The new treatment is fine but it demonstrates a slight misunderstanding of the paper's role as defined by the trainer (or groom) leading horse and rider.

Now I know why the paper went to $7

It may just be may consumer packaged goods marketing background reading into the imaging, but to me, the horse being led to the post or workout ideally paralleled the horseplayer being led postward with the paper and its' content.

I would let them go to $7.50 if all the newsprint didnt come off in your hand

I think it's a perfect fit with today's ADHD society.

Looks like absolute sh!t.

The horse, a grey no less, is wearing a white plastic bridle, the lynchpin symbol of racing's decline.

It's probably also running over a synthetic surface...

Awesome...I think I'll run out and buy four or five now even though I use Brisnet's to handicap.:rolleyes:

its ok was do for a change.

Its still better than than the 2012 Summer Olympic Logo

*violently stabs self*

The old logo had done enough.