Travers logo unvieled
 

As usual, utilizing the colors of previous years winner.. Will look good on a grey t-shirt.

Yeah they have. Typically pretty awful. Occasionally OK. I like when they use the canoe motiff the best.

id wish they would use a true life logo...the true carnage that is the 'dash for tables/benches on traverse day":eek:

How long has Shadwell been a sponsor of the Travers?

New 2 year deal 08-09..

I could do without the "presented by Shadwell Farm" on the logo.

Nothing.. and I mean nothing.. will be worse than "Presented by Yum! Brands"... The Darley Test Stakes or Shadwell Travers are the epitome of class and grace compared to the abomination of the "Kentucky Fried Derby"..

Why do a lot of articles..even if isn't the Kentucky Derby or Churchill website...still mention the sponsor's name when writing about the Kentucky Derby Presented by Yum! Brands? Grrrrr now I'm doing it lol.

They are under something of a copyright insist... Blood-Horse and others have been told in a bit of a heavy-handed way by CDI that any mention of the race has to be written as "Kentucky Derby, Presented by Yum! Brands".

It's an utter embarassment.

Good question. Even though it is the 'official title,' journalists are not paid by the sponsor to use the name. Just referring to it as the Kentucky Derby should be sufficient, at least most of the time. --or at least after the sponsor name is included for the first reference.

That's a slippery slope to say the least. Where's the journalist integrity when an organization or sponsor can dictate to the media how something should be written/said?

maybe they could use the first saturday in may more often. everyone will know what they're talking about.
do they do the same with the breeders cup races? i can't remember.

The word YUM is not on the Derby logo as you posted it a few weeks ago.

Shadwell is on this logo.

I would certainly start doing that if I were 'mandated' to use the suggested phrasing.
For the BC, if I remember correctly, the Classic powered by Dodge and John Deere Turf Classic titles were used frequently as well.

yeah, i've seen the bc races done that way, just wasn't sure if it was every time like it is with the kdpbyb...

They should start using that acronym... rolls off the tougue..

Just read where deal includes sponsorship of The Suburban as well... which is cool as anything that raises the awareness and profile of the uber-historic Suburban is fine by me.

doesn't it tho? i just didn't feel like typing all that mess out...

Money talks. The Derby at Epsom has a far more storied history than our Derby and for years it has been the "Vodaphone Derby" or the "Something Else Derby" because the sponsor is paying for the right to attach it's name to the race.

I do think that there is double standard re: sponsors. If the sponsor is an "upmarket" brand like deBeers or Mercedes Benz (they sponsor alot of equestrian events) or Darley or Shadwell it's fine but when it's a fast food conglomerate with a downmarket name like Yum! is not so hot.

The game needs the infusion of cash from sponsorship. Partnering with food providers 9who sell at the track) or other brands associated with both racing AND the mainstream (John Deere) makes sense. I'm not crazy about the name "KY Derby presented by Yum! Brands but their money is just as green as Rolls Royce or BMW.

Terrible stuff and Ath heather shirt is best alternative...

Well at least it isn't sponsored by George W. Bush.

Still... you gotta love these douchebag rulers of Dubai focusing on horse racing and not the slave labor in their own country. Before too long it'll be The United States of America presented by Godolphin.

The above is very true.

But here is what I dont get.

Yum's pays for this name recognition
right. Sponsors are not entirely stupid.

So... How the heck does this make Yum's
money? Am I and the rest of the world
subconsciously driven to seek chicken?
We just get pounded with the name and
we become chicken obsessed zombies?
I dont get it.

Just wait until Jerry Jones sells the sponsership of the Boss Hawg Bowl.

I like it when the picnic crowd all pop their cans at noon.

For the most part, the sponsor naming doesn't really bother me. I understand why it's being done. They can call their races whatever they want. But, IMO, there is a problem when the media is told/forced to use the name exactly the way the dictated to them.
Example: The NHL held it's Winter Classic presented by Amp'd in Buffalo this past winter. They insisted it be called the "Winter Classic presented by Amp's." Know what most of the media outlets called it?? The Ice Bowl. Better ring to it, eh? The NHL didn't like it, but you know what, there wasn't much they could do about it. I suppose the relationship between the media and horse racing industry is a little different than other sports.. but, ideally, that still shouldn't influence what and how things are written/reported.

Hopefully Denis of Cork wins it this year so next year's logo is pink! :D

imagine: The Spinaway presented by Jimmy's Wingnut Emporium.

well nascar is like that all you hear all the time is sunoco fuels goodyear and the sponsers of the cars by everybody from media to drivers owners and whoever.

Since "Yum!" is not the name of the stores we all know (KFC, Long John Silver's etc) I am not sure what good is served, honestly. I had no idea the name of the parent company of those stores before the Derby deal. I DO however agree that if my company "Linny's Wingnuts" decides to sponsor a race, I want it to be called the "Linny's Wingnuts Fourstardave Handicap" everytime it is mentioned.

Good point, Linny. Since Yum! isn't the name of any of the franchises, my bet is that they are trying to pump up value of the corporation's stock.

Not that I care about these things, but that is a horrible logo. I could whip that up in the GIMP in about 10 minutes and I have no artistic ability at all.

i believe the logo depicts Street Sense winning the Jim Dandy. if you look at www.nyra.com scroll down to 2007 photos you'll see one that looks just like the logo...sort of